Fleurit Parfums

Fleurit is a fragrance house rooted in traditional French perfumery and shaped by an American perspective. It was founded by Lynn King following a nearly twenty-year career with Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès, alongside studies in wine that developed her understanding of aroma, structure, and balance.

The brand was influenced by King’s Eastern European family background, where fragrance was regarded as an essential part of getting dressed. Her grandmother, a Russian émigré, worked alongside Germaine Monteil in New York’s beauty industry.

Fleurit fragrances are created with an emphasis on composition, individuality, and considered ingredients rather than trends. Each scent is designed to have a distinct identity while allowing different fragrances to be layered and worn together. The collection is intended to approach fragrance in the same way clothing is styled: personally and with intention.